Eladio Rueda and Macarena Valiente, from Frutas y Verduras Eladio recognized in the V CEO of the Year Awards of La Razón.

Malaga, April 29, 2026. – Eladio Rueda, owner of Frutas y Verduras Eladio, and Macarena Valiente, general manager of the company, have been distinguished with the CEO of the Year Award in the Proximity Fruit and Vegetable Sector: Calma Eladio, in the framework of the fifth edition of the CEO of the Year Awards organized by La Razón, held yesterday at the NH Hotel in Malaga.

Although the 2026 edition of the CEO of the Year Awards corresponds to the delivery of a single award per company, in the case of Frutas y Verduras Eladio the recognition has been extended to both the figure of the CEO and the management of the company, highlighting the shared management of Eladio Rueda and Macarena Valiente.

The event brought together some twenty executives from different sectors, recognized for their professional excellence, capacity for innovation, contribution to sustainability, social impact and leadership, in an edition that once again highlighted the strategic role of business management.

“This award recognizes the efforts of a committed team,” said Eladio Rueda and Macarena Valiente after receiving the award.

Proximity with purpose

Calma Eladio is much more than a business line: it represents a way of understanding life and food. Under this philosophy, Eladio Rueda and Macarena Valiente have promoted a project that goes beyond fruit and vegetable distribution to defend a different way of consuming, connected to the territory and based on quality, service and proximity.

At the head of Frutas y Verduras Eladio, both have led an evolution that combines tradition and professionalism, with a clear vision of the future of the sector. The company, with a strong presence in Malaga and a growing national projection, has consolidated a model that values local produce.