Joe & The Juice brings its fresh energy and urban flavor to Spain

Madrid, November 6, 2025.–Joe& The Juice, one of the fastest growing global foodservice brands, announces its landing in Spain. With its unique proposition combining health, energy and style, the first openings are planned for the second quarter of 2026, marking its debut in Southern Europe.

Founded in Copenhagen in 2002, Joe & The Juice has evolved into an international benchmark with more than 450 locations worldwide. Renowned for its juices, shakes, smoothies, sandwiches and freshly brewed coffees, the company has built a global community in a vibrant environment that combines health, energy, creativity and connection.

Its culture is based on the “100% Human“ philosophy, which celebrates authenticity, diversity and connection. In each Joe’s space, customers find more than a place to enjoy fresh, quality products: they discover an inclusive, inspiring and genuine experience, very much in tune with the dynamic and social lifestyle that characterizes Spain.

“Spain has an incredible culture of connection, gastronomy and vitality, essential elements for Joe & The Juice,” says Thomas Noroxe, CEO of the company. “Expanding into this market is a natural step in our journey to share our unique atmosphere and high-quality offerings with more people around the world. We are excited to introduce the Joe experience to Spain’s vibrant cities and communities.” he adds.

The arrival of the brand in Spain will be led by Food Quest, an international foodservice operator with a growing presence in Spain, Turkey, the United Arab Emirates and other strategic markets.