Frutas y Verduras Eladio boosts its future from H&T 2026 with a high-impact participation

Malaga, February 6, 2026. – Frutas y Verduras Eladio, has closed its participation in the H&T 2026 Exhibition with a very positive balance, where it has officially presented its new stage of modernization and professionalization, consolidating its position as one of the major references of fruit and vegetable distribution in Andalusia and moving steadily towards its national expansion.

During the three days of the show, the company’s stand became one of the most dynamic and crowded spaces at the fairgrounds. Taking into account the services contracted, guests, clients and attendees to the different activities, the company estimates that at least 1,000 people per day passed through its space, confirming the great interest generated by its proposal.

Frutas y Verduras Eladio developed a full program of activities that included professional breakfasts, lunches, showcookings and presentations by renowned chefs of the national and international gastronomic scene. On Monday and Tuesday, nearly 200 people attended the breakfasts and another 200 attended the lunches, while on Wednesday, 100 people attended each service.

Among the culinary protagonists were Domenicco Vildacci (Deessa Restaurant, 2 Michelin Stars), José Carlos García (José Carlos García Restaurant, 1 Michelin Star), Thomas Stork (Mandarin Oriental Ritz Hotel), Surapin Panya and Ria Jahnke (Hotel Botánico & The Oriental Spa Garden, Tenerife), Richard Alcayde (La Diosa Restaurant) and Jorge Berzosa (Verum Restaurant), who gave presentations and showcookings that aroused great interest among professionals in the sector.

The experience was completed with an entertainment program designed to accompany the moments before and after the presentations, as well as catering services, with performances by musical groups, Arab dance, mariachis, Cuban musicians and dancers, with two shows per day per discipline on Monday and Tuesday. On Wednesday, due to adverse weather conditions, the company decided to cancel the performances to avoid unnecessary travel for the artists.

Beyond the high attendance and the excellent reception of the activities, the presence at H&T 2026 has had a direct impact on the business. The company has been able to strengthen relationships with current clients, generate new commercial opportunities and make progress in strategic agreements that reinforce its national and international positioning.

In this sense, Frutas y Verduras Eladio has strengthened its lines of work with the Canary Islands and has initiated new avenues of collaboration with international markets such as Dubai, Saudi Arabia (with orders already in progress) and Qatar. The company has also secured new suppliers in Morocco and different Latin American countries, and has received the visit of professionals from South Africa to start conversations with a view to future collaborations.

In the words of Eladio Rueda, owner of Frutas y Verduras Eladio: “After H&T we feel an enormous satisfaction. We have felt the support of the sector, our customers and many new contacts who have wanted to know first hand this new stage of the company. For us, this show has been a confirmation that the path of modernization, professionalization and commitment to excellence is the right one. We continue to grow without losing our family essence, closeness and respect for the product and for the people behind each harvest”.

With more than 35 years of experience, Frutas y Verduras Eladio currently has a presence throughout Andalusia and nationwide distribution, with a turnover of more than

31 million euros, more than 160,000 deliveries per year and a catalog of more than 1,100 references. Among its clients are luxury hotels such as Finca Cortesín, Marbella Club, Don Carlos, Kimpton Los Monteros or Higuerón Resort, as well as some of the most renowned chefs in the country.

The company also maintains a firm commitment to sustainability and local produce through initiatives such as Calma Eladio, its line of handcrafted products grown by Malaga farmers with fair payment guarantees, and through a modern and efficient logistics model that ensures freshness, traceability and maximum quality.